Gut instincts just don’t cut it anymore.

Gone are the days when a business owner or CEO could afford to give an ego-driven thumbs up or down to decide whether a marketing or advertising project lived or died.

That’s because times have changed dramatically. The Internet happened.

It’s no longer good enough to just have a brochure web site. It’s more about how effectively you use various online marketing tools and venues to leverage your online presence to

• Clearly communicate your company’s points of differentiation.
• Connect through your content to educate, build trust and establish credibility.
• Follow through before, during, and after the each sale – going beyond the ‘front end’ to extend customer lifetime value.
• Monitor, test, and improve the processes in everything you invest resources in to maximize for exponential results.
• And a lot more…

Praxis is defined as the application of art, science, and skill. Praxis Media is about using art, science and skill to create an overall content media strategy that propels and increases your brand awareness, your sales, and your profits.

We also provide for the creation of various media elements of your strategy on a time-release schedule to systematically feed/drip them into key exposure points online.

Video, audio, articles, blog posts, social media posts, press releases, infographics, presentations, strategic linking among them all, and more are defined as part of your content creation editorial plan. These elements and activities are then arranged in a calendared release sequence to create the desired marketing effect(s) we’ve designed your strategy to achieve.

We believe a multifaceted, integrated marketing approach is needed to accurately target, consistently reach your market, and effectively produce leads, prospects, and sales results in today’s business world.

Serious businesses cannot afford to run individual and disconnected marketing programs without integrating their efforts and relationships.

Art for art’s sake has mistakenly driven the production of millions of web sites, branding and identity programs. Egos, personal preferences, and purely artistic impulse too often override proven marketing sensibilities.

The results? Waste, failures and disappointment – and many lost business opportunities.

Science has been almost completely out of the mainstream marketing picture until analytics, automation, and conversion optimization started gaining momentum. Now even small businesses are starting to see the benefits of getting more from what they’ve got by paying closer attention to their metrics.

But this also brings serious competition. Smarter marketers continually expand their target zones. Many once mildly competitive markets are now virtually cutthroat. The pie representing your marketplace may be getting more thinly sliced as you read this.

Many business are still desperately focusing on how to get a customer today or tomorrow, instead of the more long-term, bigger picture. Smarter marketers who can see around the corners, through the walls, and over the horizon are establishing systems and processes that guide and nurture the majority of customers to them over weeks or months – sometimes even years into the future.

And they do this while still getting sales on a regular basis, too.

It comes down to whether your focus is short-term or long-term.

Skill can include knowledge and understanding the correct application of that knowledge. Skill can literally be (and often is) the glue that makes a project a success or failure.

It takes a bit more than just having the pieces of the puzzle in a box. You have to know how to put the pieces together and some ways are more effective than others.

With those thoughts in mind, we call ourselves Praxis Media. We are a group with backgrounds in all the areas needed to make your marketing and business development projects a success.

In any and every case, the foundation of our work is the art, science and skills needed to generate more sales and more profits. Contact us today and let’s see if we’re a good fit for your needs.

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Praxis Media is a proud member of the U. S. Chamber of Commerce.